Maybach Music Group’s CEO continues to show that he is one of the hardest working artists of our time. Rick Ross grabs his go-to videographer, Dre Films, to put a visual to the lyrics of his “Thug Cry” record with help from YMCMB’s Lil Wayne. Ross has a vision that he wants the world to see. He has an ear for great beats and a good eye for videos. This music video for the cut off his latest LP “Mastermind” shows. #TheSuiteLife
The Maybach Music Group CEO returns with a new single/remix for the streets entitled “Drug Money.” The track features MMG artist, Meek Mill & Atlanta superstar, Future on the hook. Ross tends to make tracks that get stuck in ones ear & this track is no different from many in his catalog. The Miami boss spits a simple verse explaining the pros of drug dealing, while Meek does his usual cocky, flashy, “shitting on your lifestyle” work on this track. Future delivers a simple harmonized hook, nothing too major. I was expecting a verse. Not sure if this will appear on Ross next project, but this is definitely a decent track to have in the itunes. Replay value is moderate. The summer is around the corner & this is usually crunchtime for both Ross & Meek. Can’t wait to see what they have in store these next couple months. MMG
Nipsey Hussle is a pretty big figure on the west coast right now. He’s one of the new talents the west has to offer. Young kid, long hair, lightskin, Crip, swag like snoop & gangsta lyrics with a meaning like Ice Cube. I didn’t really know who this kid was until a couple months ago. His name has been buzzing through the industry for about a year but I never paid him no mind. But I did my homework & became a fan. Nipsey is the new age NWA in one person, just add some swag to the group. Dude is a success. He’s known on both coasts, owns a chain of stores in LA & made it to the XXL Freshmen List. Fair to say, he paid his dues to earn his spot. In the video below, Nipsey sits down with Karen Civil & discusses a couple things. The rumors of him signing to Rick Ross’ MMG West with Dom Kennedy & being a fan of Kendrick Lamar, Ab-Soul & YG. He also breaks down his mixtape series, “The Marathon” & “The Marathon Continues.” Nipsey is a dope artist and a real laid back dude. Enjoy the interview and check him out. TMC….
I talk music 24 hours a day, 7 days a week. My website focuses on music. My career/passion focuses around music. Majority of my brain is filled with music history. I would definitely consider myself a music connoisseur. MTV isn’t a channel I watch on the regular. If anything, I barely watch it. But every year around this time, I pay this “music” channel some attention for their yearly special “The Hottest MC In The Game.”
“The Hottest MC In The Game” special is a segment in which a panel of “industry” socialites get together and discuss the top emcees for the previous year. First off, lets dissect the segment’s name. The program is called “Hottest MC.” When we think about an MC (emcee), the first thing to pop into your mind is LYRICS. Lyrics should be the number one factor in making any decision on the top emcees in the game. This is the first and the BIGGEST flaw MTV has on this show. They talk lyrics but barely use them as a factor. There is no reason Nicki Minaj should be deemed better than Jay-Z when talking lyrics. Not to sound bias, but Jay-Z has lines that can make A LOT of Nicki’s line seem rather mediocre, or shall I say rather childish. But let’s move on…
Its clear the list is based on popularity in the industry. All of the big bread winners of the year appear on there. The artist with the big label behind them are the ones who come out on top. Let’s take a look at 2011-2012. It was a good year in the hip-hop world, despite what anyone thinks. People around the world were introduced to a lyrical cannon from Los Angeles named Kendrick Lamar and a swagged out dope boy named 2 Chainz, aka Tity Boi of DTP group, Playaz Circle. Along with these two, the world was re-introduced to Roc Nation signee, J. Cole. These 3 artist will prove the point of my article. I’m gonna try to make this as short as possible. Just follow me…
Kendrick Lamar is a California-based rapper: 1/4 of Black Hippy & signee to independent label TDE, Top Dawg Ent. After playing the backfield as labelmate, Jay Rock jumped to success in 2010, Kendrick popped up on the scene building his & TDE’s brand/awareness. Kendrick has dropped numerous mixtapes with GREAT amounts of tracks on each and more than GREAT content on each. This 23 year old’s talent alone, helped him build a fanbase as big as his buzz which stretches from the west coast to the east coast. Kendrick was deemed the HOTTEST rapper out of California by Dr. Dre & The Game. His flow is different from the average conscious rapper and his concepts make him stand out. Talent being the key to success is scarce nowadays. But this was not the case for the LA emcee.
2 Chainz, aka Tity Boi, is most known as Ludacris’ best friend and 1/2 of rap duo Playaz Circle. 2 Chainz has the biggest buzz in trap rap since Young Jeezy’s debut. He’s 8 mixtapes in, but his last 3 mixtapes, Trap-A-Velli 2, Codeine Cowboy & TRU Realigion, are the ones which have set him to the point he is at now. This Atlanta emcee brings swag and lyrics to the forefront, and most trap rappers usually lack one of the two. 2 Chainz built his fanbase from the ground up. He connected with Street Execs and used his money from trappin’ & his hit “Duffle Bag Boy” to back his career. When I say backing his career: Pressing FREE CDs, Traveling For Shows, Self-Radio Budget, Videoshoots & Online Advertisement. Not too many rappers know how to promote themselves like he did. As a result, his buzz reigns all over the south. It’s impossible to say 2 Chainz isn’t the hottest trap rapper out of the south. 2 Chainz story to success is simply one word: GRIND.
Lastly, everybody’s favorite lyrical tyrant, J. Cole. J. Cole has been around for some time now. After 3 mixtapes, a record deal, the freshmen list, a good first week in album sales & a couple co-signs, he made a name for himself AGAIN. J. Cole was one of hip-hop’s favorite on the underground scene from 2009-2010. It was no surprise when he made it to the mainstream world. J. Cole already had success as a producer before taking over the rapping scene. It was a matter of using connects and showing talent. SHOW AND PROVE. This is exactly what he did. Nothing else needs to be said.
My point of this article is to prove how bogus of a program “The Hottest MC In The Game” is. It’s all based off of popularity through major labels. The panel has only 2 major industry connoisseurs, Rob Markman & Sway. How do you have a show discussing the top EMCEES without any DJ’s or label execs? They could have even used DJ Envy, who deals with artists on an everyday basis. The show isn’t based off of LYRICS or GRINd which is what an MC is all about. The show is really “The Hottest MAINSTREAM ARTIST In The Game.” The panel discusses album sales & popularity. I just named 3 of the biggest artist of the year who didn’t even receive an honorable mention through the whole segment. Its sad. Even the order of the top “emcees” is screwed. Nicki better than Jay-Z?! Rick Ross better than Drake?! MTV needs to re-evaluate their staff and pay attention to the hip-hop world. Anywho, congratulations to all who “won” & made it upon the list. I guess you deserved it, according to MTV….
1. Rick Ross
3. Kanye West
4. Nicki Minaj
5. Lil Wayne
7. Meek Mill
8. Big Sean
9. Wiz Khalifa
2011 was Rick Ross year. Ross sat in the background for a couple years, throwing out a single each year to keep his name buzzing. Then he linked with Suffolk, VA producer Lex Luger & made a stand out hit: “BMF.” After having such a successful year, dropping 3 mixtapes, a world tour, a classic album, becoming a Def Jam exec & building the empire we know as MMG, Ross pretty much became a boss in the game. With a resume like that, I would be as cocky as the Miami rapper is too. Ross dropped a new product called “Rich Forever” which contains 20 tracks. I’m not here to give a review though so that’s all I’ll say on that. Anywho, Ross broke a record today. “Rich Forever” was the first mixtape in mixtape download site, Datpiff, history to reach over 1 million downloads. That’s a lot when you think about it. Over 1 million people have that mixtape on their computers. Congrats Rozay and keep up the good work. THE UNTOUCHABLE MAYBACH MUSIC GROUP….