If you know me, then you know this guy Tory Lanez is my favorite artist for the last 3 years, the least. Hailing from Toronto, Canada with a sound he describes as “swavey“, the 23 year old rapper/singer is finally breaking into the mainstream world. After dropping his first single, “Say It” with a fresh deal from Mad Love/Interscope, Tory is on the path to show the world he is “one of the best, if the not the best, artists in the world” (as he’s stated many times). And I’m a firm believer that he may be onto something.
Tory Lanez has been an active underground internet sensation for some years now. He was signed to Sean Kingston‘s Time Is Money imprint, gained an international cult following & had his lyrics stolen by Justin Bieber. Lanez’ only dilemma (to the people) is that he is ‘another drake‘. But I personally feel, the people will learn what Tory Lanez has to offer as he broadens his catalog.
“TrapHouse” is a filler to keep fans content after releasing such a banger like “Say It” for a intro single. The record continues to groom the grimey r&b/hip-hop sound Tory has been molding for the last couple years. It’s shot by Zac Facts & features One Umbrella compadre, Nyce.
Lil Wayne has made it clear that he plans to retire after “The Carter V” is released. Do I believe it..? No. Jay Z tried the same thing at the peak of his career and it’s the same thing for Mr. Dwayne Carter. Wayne is the CEO of a label and has a ridiculous track record and even more ridiculous work ethic. Today, we get a new record from the YMCMB head honcho featuring his Canadian protege, Drake. “I’m just as famous as my mentor, but that’s still the boss, so don’t get sent for…” Drake always jumps on records and makes it his own. Drake does his usual outshining on this track, but I wasn’t expecting nothing too phenomenal from Wayne anyway. Overall, a dope track with plenty of replay value. Definitely a little different from what the YMCMB camp usually drops.
The Migos are making a name for themselves in the music world. After a feature from Toronto’s own Drake on their hit single “Versace,” the Migos are climbing the charts with a new single named after former Disney Channel star Miley Cyrus’ alter ego, Hannah Montana. I’m gonna be honest and say I wasn’t a fan of the trio when they first hit the scene with their single “Bando” but as usual, some things take time. And if you’re like me, every now and then you have to remember hip-hop isn’t based on lyrics 24/7. The genre needs some ratchetness to level it out. Back on topic, the Atlanta based group releases the official video of “Hannah Montana” with a new verse from their third member who was just released from jail. I personally don’t like this version. The verses are different. The beat is different. Luckily the original is still around. The Migos are preparing to release their second mixtape, YRN2 soon.
Well here we are, less than a week later & I’m writing another story about Chris Brown. Chris Brown and Kanye are the kings of controversy. Well let’s get straight to the point. THIS IS ALL RUMOR, NOBODY KNOWS THE REAL STORY. Chris Brown was in the club last night and guess who else was in the club last night, Drizzy Drake. Drake approached Chris with his security. However, Chris Brown keeps tight security with him at all times. So Chris’ security blocked Drake from approaching, and being he couldn’t reach Chris, he threw the bottle in his hand at Chris. Now when a bottle hits ya face, you usually receive a scar or slash. Instead Chris Brown instagram’d a picture of a chunk of his chin missing. Doesn’t add up to a bottle hitting your face. The industry is full of so many stunts. Its all politics. So many think this is focused around Rihanna. All of these artists date/f–k some of the baddest women in the world. Majority of the vixens in the music industry have been f–ked by the same artists. The media is hyping this and the fans are feeding right into it. The labels plotted this perfectly: make it focus around Rihanna, love triangle.
Anywho, shoutout to Meek for the tweegram. You see them likes?! The music industry is all messed up. As an artist, I pray it gets better. As a fan of hip-hop, I hope all the gimmicks/stunts stop. It’s not even entertaining. Only the females and “mainstream” listeners find all these lil stunts intriguing. Can we just go back to 1995-2004. Things were all good. Some day hopefully. Pray for the Urban Music Industry. CBE/OVOXO…
With the YMCMB CEO diss buzzing, it’s no surprise an hour later, Drake decides to defend his camp too. I’m really starting to think this whole beef is staged. Wayne drops a “diss” and hour later Drake yells a crazy statement during his concert. Wow.
Drake stopped performing to yell this to the crowd:
“if u was doing 16’s when I was 16 and ur shit flopped & u switched teams don’t talk to me my nigga”
Crazy, remember, “Diss me, you’ll never hear a reply for it…” YMCMB…
I talk music 24 hours a day, 7 days a week. My website focuses on music. My career/passion focuses around music. Majority of my brain is filled with music history. I would definitely consider myself a music connoisseur. MTV isn’t a channel I watch on the regular. If anything, I barely watch it. But every year around this time, I pay this “music” channel some attention for their yearly special “The Hottest MC In The Game.”
“The Hottest MC In The Game” special is a segment in which a panel of “industry” socialites get together and discuss the top emcees for the previous year. First off, lets dissect the segment’s name. The program is called “Hottest MC.” When we think about an MC (emcee), the first thing to pop into your mind is LYRICS. Lyrics should be the number one factor in making any decision on the top emcees in the game. This is the first and the BIGGEST flaw MTV has on this show. They talk lyrics but barely use them as a factor. There is no reason Nicki Minaj should be deemed better than Jay-Z when talking lyrics. Not to sound bias, but Jay-Z has lines that can make A LOT of Nicki’s line seem rather mediocre, or shall I say rather childish. But let’s move on…
Its clear the list is based on popularity in the industry. All of the big bread winners of the year appear on there. The artist with the big label behind them are the ones who come out on top. Let’s take a look at 2011-2012. It was a good year in the hip-hop world, despite what anyone thinks. People around the world were introduced to a lyrical cannon from Los Angeles named Kendrick Lamar and a swagged out dope boy named 2 Chainz, aka Tity Boi of DTP group, Playaz Circle. Along with these two, the world was re-introduced to Roc Nation signee, J. Cole. These 3 artist will prove the point of my article. I’m gonna try to make this as short as possible. Just follow me…
Kendrick Lamar is a California-based rapper: 1/4 of Black Hippy & signee to independent label TDE, Top Dawg Ent. After playing the backfield as labelmate, Jay Rock jumped to success in 2010, Kendrick popped up on the scene building his & TDE’s brand/awareness. Kendrick has dropped numerous mixtapes with GREAT amounts of tracks on each and more than GREAT content on each. This 23 year old’s talent alone, helped him build a fanbase as big as his buzz which stretches from the west coast to the east coast. Kendrick was deemed the HOTTEST rapper out of California by Dr. Dre & The Game. His flow is different from the average conscious rapper and his concepts make him stand out. Talent being the key to success is scarce nowadays. But this was not the case for the LA emcee.
2 Chainz, aka Tity Boi, is most known as Ludacris’ best friend and 1/2 of rap duo Playaz Circle. 2 Chainz has the biggest buzz in trap rap since Young Jeezy’s debut. He’s 8 mixtapes in, but his last 3 mixtapes, Trap-A-Velli 2, Codeine Cowboy & TRU Realigion, are the ones which have set him to the point he is at now. This Atlanta emcee brings swag and lyrics to the forefront, and most trap rappers usually lack one of the two. 2 Chainz built his fanbase from the ground up. He connected with Street Execs and used his money from trappin’ & his hit “Duffle Bag Boy” to back his career. When I say backing his career: Pressing FREE CDs, Traveling For Shows, Self-Radio Budget, Videoshoots & Online Advertisement. Not too many rappers know how to promote themselves like he did. As a result, his buzz reigns all over the south. It’s impossible to say 2 Chainz isn’t the hottest trap rapper out of the south. 2 Chainz story to success is simply one word: GRIND.
Lastly, everybody’s favorite lyrical tyrant, J. Cole. J. Cole has been around for some time now. After 3 mixtapes, a record deal, the freshmen list, a good first week in album sales & a couple co-signs, he made a name for himself AGAIN. J. Cole was one of hip-hop’s favorite on the underground scene from 2009-2010. It was no surprise when he made it to the mainstream world. J. Cole already had success as a producer before taking over the rapping scene. It was a matter of using connects and showing talent. SHOW AND PROVE. This is exactly what he did. Nothing else needs to be said.
My point of this article is to prove how bogus of a program “The Hottest MC In The Game” is. It’s all based off of popularity through major labels. The panel has only 2 major industry connoisseurs, Rob Markman & Sway. How do you have a show discussing the top EMCEES without any DJ’s or label execs? They could have even used DJ Envy, who deals with artists on an everyday basis. The show isn’t based off of LYRICS or GRINd which is what an MC is all about. The show is really “The Hottest MAINSTREAM ARTIST In The Game.” The panel discusses album sales & popularity. I just named 3 of the biggest artist of the year who didn’t even receive an honorable mention through the whole segment. Its sad. Even the order of the top “emcees” is screwed. Nicki better than Jay-Z?! Rick Ross better than Drake?! MTV needs to re-evaluate their staff and pay attention to the hip-hop world. Anywho, congratulations to all who “won” & made it upon the list. I guess you deserved it, according to MTV….
1. Rick Ross
3. Kanye West
4. Nicki Minaj
5. Lil Wayne
7. Meek Mill
8. Big Sean
9. Wiz Khalifa
Drake has been traveling the United States on his Club Paradise tour, bringing along popular Harlem rapper, ASAP Rocky & Los Angeles Lakers star Kendrick Lamar. With a lineup like that, its pretty obvious the show is worth the money. Check out this footage of the concert yesterday in Miami. Unfortunately, no Kendrick footage.